Verope and Sirtef:
It was February 2004 when Pierre Verreet CEO of Casar, a leading company in the ropes world, left the company and founded Verope, thanks to the start-up of a joint venture between the Verreet family and Kiswire LTD. the first world-wide producer of steel wire ropes.
Pierre Verreet knew the Martucci family since years through the figure of Carlo at first, SIRTEF founder in 1976, and then his son Marco, which became the company leader in early 1996.
An important relationship based on mutual respect and friendship had always characterized the cooperation between the Parties, and Verreet during that year of big changes immediately thinks about SIRTEF as a distributor for Italy, to begin the growth int the international market.
SIRTEF believes and invests time and resources into this partnership since the very beginning and this made it possible for It to become one of the first and most important Verope distributors in the world, at the same time Verope became one of the three greatest players in the special wire rope business, certainly the most focused on product’s innovation.
Verope, which has about fifty distributors around the world with a total revenue of around 60 million euro, is considered a pioneer in all aspects.
This role is made possible by the recruitment of human and technical resources among the most prepared in the sector over the years and by the constant investment in research and development. Verope aims at ensuring to its products the best performance, durability and reliability without forgetting workers security.
SIRTEF in synergy and partnership with Verope whishes to become one of the leading international player in the special wire rope business trying to respond in the best way to the cranes market developments in coeherence with the business that is getting more and more international and globalized.
Thanks to the future-oriented vision of the Verreet family, Verope has invested in the Research and Development Center (R&D Center), one of the most technological and developed centers in the world of steel ropes, in order to be able to promptly respond to the hunger for performance of the market for special ropes by crane manufacturers of all kinds.
We can objectively and proudly believe that we have won the bet made almost 20 years ago to carry forward our values and increase our skills with a strategic partner like Verope and we are confidently ready to take on the new challenges that the market will want to present to us in the future…
Marco Martucci – CEO Sirtef